The company
Norske Moseprodukter harvests and refines reindeer moss (Cladonia stellaris) from the pine forests of Østerdalen, and supplies the floristry industry worldwide. The product is the natural white moss seen in retail displays, wedding installations, hotel green walls and seasonal decoration.
The factory at Engerdalsveien 151 holds the drying racks, dyeing line and packing bays under one roof. Moss arrives by van from the harvest sites in the surrounding forests, all within a fifteen-minute drive. Each batch air-cures on the racks for roughly six weeks before it moves to the colour vats and is packaged for export.
The team is twenty-four people year-round, covering harvest, drying, dyeing, packing and logistics. Management is on the factory floor day-to-day.
The catalogue runs to about forty dyed colour variants — pastels, autumnals, golds, silvers and reactive reds — plus the natural white. Outbound from the factory is weekly to wholesalers in Europe and monthly containers to Asia and North America. Annual revenue is around 52 mNOK (most recent VIGA figures), which makes Norske Moseprodukter the largest private employer in Rendalen municipality.
Harvest plots are mapped and rotated on a ten- to fifteen-year cycle. The lichen needs that long to regrow between harvests. Rotation across Rendalen’s large forest area is what makes long-term commercial harvesting possible at this scale — and the reason a moss-export business of any size can be run from this valley at all.
